Alexander Rodchenko and Lyubov Popova, "the first designers":
Both artists felt strongly that ideology should form the lifeblood of their work, and nothing shows this more than Rodchenko's design for a Workers' Club, which he exhibited in the International Arts and Crafts Exhibition in Paris in 1925. Tate Modern will have a reconstruction of the club, direct from his designs. This was design with function that went beyond utilitarianism: it was created to enable leisure, an essential tenet of Lenin's revolutionary ideal. Labourers should use their free time outside of work relaxing – but within a context that was productive, communal, and with design at its centre. As such, there was to be a Lenin Corner of the club with Constructivist magazines and a screen on which could be projected signs. This was typical of the Constructivist movement's approach to art, as they branched out to graphic design, theatre stage sets and posters. This Workers' Club was a theatre of sorts, where each worker would play his part.